Tilda vs. Wix

This article covers what building platform are, how to use them and which one to choose. I also want to share some of my experience in concern with Tilda and Wix.
Introduction to the world of building platforms.
You might be familiar with some popular ones like WordPress, Webflow, Network solution, Weebly, Squarespace, etc. They provide their users with web templates that can be customized. They all have their specific pros and cons, constraints, restrictions and particular qualities. In this article I'm going to cover the most popular one - WIX - and Tilda.

What building platforms are

Myth 1: professionals never use website builders because it's impossible to create something unique and professional with them.
Truth: Nowadays building platforms have become very powerful. They allow you to make high featured websites, connect them with data, CRM, optimize SEO, create complex interactive animation and many other good things. For example my website was made using Tilda. Watch more examples of websites made using Tilda and Wix.


However, I strongly believe that the best websites are made using code, but in some cases it's not necessary or even counterproductive. Let's take a closer look.
Building platforms (or website builders) are online services which help you to develop websites without code. Website builders provide their customers with:

+ secure hosting
+ ability to make and manage website using friendly interface
+ all settings are collected in one place
+ templates and blocks that are ready to use
+ technical support
Tilda logo
Building platforms help you create websites faster and cheaper than websites made using code.

It took me something about 2 weeks to make this website (from the idea to the very end). Since it's a multi page website consisted of 8 unique pages featured with complex animation and custom layout/forms/literally everything, it would cost something about 600. Ask your local developers how much they would charge for building the same website pixel to pixel. Sum it up with the money and time required for UX/UI designer work and you will see how it differs from my wage and speed.

Sometimes it's necessary to create projects with code, sometimes not. If you run an international bank or you are a director of a local airport, it is probably not your option to use constructors. So what projects are most suitable for developing on website builders:

+ landing pages
+ websites-presentations
+ informational websites (restaurants, events, schools, etc.)
+ small business websites (services like cleaning, consulting, hairdressers, clinics, etc.)
+ local shops
+ personal portfolio websites (designers, photographers, trainers, etc.)
+ media websites (blogs, news)

For whom

Myth 2: website builders are very restricted. All websites looks similar to each other.
Truth: It's possible to add modifications using code. You can add your custom HTML, CSS to any element you want. You also can change scripts.
Examples of using code on this website:

+ colored smoke on approach and prices page
+ custom pop-up forms when you press "contact", "ask" or "suggest"
+ custom "download" button that allows you to download the file directly from approach and prices page (0. Briefing)

Other features were made using basic Tilda tools.

It's also easier not only to develop websites using constructors, but to manage them too. You don't have to understand anything in code to change photos, texts, add new items to your catalog, etc.
Building platforms sounds like pure panacea so far, but is there any flaws? Yes.

I think the main flaw is that websites made on building platforms may fail Google speed test. The reason is the extra code they use, so they work a little slower, therefore they may be indicated as less interesting by searching engines. That might also happen because of overusing of animation or side code. Anyway, if you optimize your photo sizes and delete unnecessary elements, everything will work correctly and fast.
There are also some restrictions. I usually avoid using basic blocks, so my creative space is pretty wide. But some things are still impossible to make. Like you can add only two custom fonts to your website (Tilda). It's also difficult to customize catalogs and forms (but default ones still looks good).
You can't fully control mobile/pad versions. I will cover that part a bit later.

Constructors are not perfect, but I still think that they are good enough for building high quality products.

If I convinced you that using website builders is a fine thing to do, let's switch to the next part: which one to chose?
First of all I want to say: this is my personal experience and my personal opinion about these platforms. I'm neither trying to prove you something, nor convince you to use any of them.

As you may note that my main tool is Tilda. So if you need a shot answer to "which one is better?", it would be "Tilda". Let me explain why I made this choice.

The first and main reason is mobile adaptation. Wix allows you to make only two screen sizes - one for a desktop and one for a mobile. Instead of making a normal middle size they suggest you using 1000px container (which looks pretty ugly on large screens, look at the picture below). Whereas Tilda allows you to create 5 breakpoints. I don't think It's kind of professional to build websites that are not responsive in 2021, so that's why I don't like using Wix. They created a new platform "Editor X" that allows you to customize the number and quality of your breakpoints, which is really cool. But Editor X is a new product in the field, so I recommend you to wait a while before starting using it. Anyway it might be a really powerful tool in the nearest future. But let's come back to Tilda and Wix.

Tilda vs. Wix

Myth 3: WIX is much more popular, so it's impossible that so many people made a wrong choice.
Truth: marketing is a complicated thing. It's not enough to launch a good product to make it successful and popular worldwide. I can guess that the main reason why Tilda is not popular outside Russia is that there are no tutorials in English. I also know that Tilda haven't yet made an advertising campaign for an outside market, therefore 85-90% of platform users are Russians. (If you didn't know, Wix is also a Russian platform).

Here I must say that there is NOT an advertisement of Tilda. They do not pay me for that (even though I wouldn't mind if they did). I'm trying to make my own target market wider. I want to create high quality products using tools I consider to be the best for that purpose. I do not want to be limited by working only with Russian clients, but I understand that trying new things is tough for people.

I can build websites using Wix as well as Tilda, the choice is always up to you. I'm not going to take a project which won't work correctly as I don't want to create an extra pain in my you-know-what. But if I convinced you to try Tilda, how can we manage the lack of instructions in English?
The second thing I like about Tilda is an ability to create complex animation. You can choose different events like "on hover", "element on screen", "on scroll", "on click", etc. You can create several steps within one animated act, which allows you to achieve absolutely amazing effects. In Wix it's not an option.

The last crucial thing that I note was the speed of platform itself. It took me much longer to create the same things using Wix than Tilda, because the system didn't respond immediately. It's not only counterproductive, but also very annoying.

So are there any things I do like about Wix or it's a complete disaster? Well, they are.

I like an ability to change default elements directly on screen. You can move, adjust, change everything you want exactly where it's placed. I like the interface which is logical and friendly.

The other thing I really like about Wix is a variety of basic animation effects. There are 14 different options of the way how elements appear on your screen, when Tilda has only 6 (I'm talking about basic animation, but you can also use the complex one here).

There is probably one more thing I like about Wix - it's cheaper than Tilda.
Tilda is a nice thing to use when you don't intend to make lots of changes on your website after launching. It's very convenient option for informational websites, introducing websites, websites of events where you want to place some information about a particular event, product, service, etc.

The solution

If you have some more questions regarding Tilda - ask me here!
But if you do want to manage your website, change content or add new pages, you will probably need my help. After launching I will make video instructions how to manage your content. I will also stay in touch if you have some further questions. My technical support is free for my clients. It includes 2-4 personal video instructions about functionality and online support for two weeks after launching. Feel free to text me about Tilda anytime.

If you want me to make changes on your website after two weeks since launching, I'll ask an additional charge for that. Watch my pricing on approach and prices page. I'm always ready to make some simple quick changes for free (like removing a block or correcting a sentence).
ASK
This is the last, but important information you need to know about Wix and Tilda. Since they provide hosting and an ability to manage your website via their interface, they are not free. They both have a free plans, but you won't be able to:
+ connect your website with your domain
+ use some blocks
+ remove a Tilda/Wix Ads

Pricing

Read more about Tilda plans here.
There are Wix prices
tilda prices
There are Tilda prices
This price does not include:
+ domain
+ design (it allows you to accept and use the service)
P.S. Since English is not my native, tell me if you think that something sounds incorrect, unnatural or you just know a better way how to say it. I've been learning English for 2 years and 4 month by now, and I also learn it by myself. So I'm still working on my writing skills.

Help me make it better. Text me via email or instagram. Thanks.
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+7 960 132 85 49
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JOHN MAEDA
Design is a solution to a problem. Art is a question to a problem
By Cameron Chapman, Culture editor at Panama
October 12, 2021
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